Travel blog on one-of-a-kind travel experiences

Posh W Verbier — W Hotels’ first Mountain Hideaway


In December 2013 Starwood hotel group opened “W Verbier” – their first alpine escape. Verbier is the internationally renowned ski resort in the heart of the Swiss Alps. The hotel is the first of its kind in Switzerland, setting new standards with the design-led lifestyle-brand. We had a close look, check out our video review!

W Hotels boasts a global portfolio of design hotels. Their venues are mainly to be found in vibrant cities or in exotic holiday destinations. But with the W Verbier the hotel chain now opened its first ever alpine and ski retreat.

Given our soft spot for W Hotels – we already reviewed several other W Hotels before – and also due to our Swiss home base it was an obvious one we simply HAD to see the new member of the W Hotel family.

W Verbier – like its peers – offers stylish, energetic spaces. Its design is an elegant fusion of classic alpine style (earthy, natural elements like exposed timber) and urban chic (glass and polished marble).

W Hotel in Verbier

Shortly before arriving in Verbier by gondola, you will easily discover four modern, chalet type buildings on the right hand side. Even without having spotted the hotel’s indicative “W” sign you will instinctively know… this must be it!

Ski helmets and W Wow Suites

Ski helmets and W Wow Suites in the background

Already when approaching the hotel entrance you will be welcomed by the friendly and attentive staff members who immediately take care of our luggage. And even the carpet at the entrance welcomed us with a “good afternoon”. The same carpet would read “good evening” later on… and you can easily guess what it would say the next morning…

The reception is unpretentious, yet stylish and promising. And one can smell W Hotel’s signature scent… this must be an american hype. It reminded us of the Abercrombie & Fitch stores! With the only difference that the staff is fully dressed. Maybe they will spice up this topic in summer? According to the Telegraph there might be an occupancy issue in summer.


The interior design of the stylish W Living Room, the W brand’s reinterpretation of the traditional lobby space, combines the charm of the Swiss Alps and the coolness of New York. Here’s where you will enjoy cocktails and drinks with a view.

W Verbier's "Living Room" and hotel bar

W Verbier’s “Living Room” and hotel bar

The hotel is located right next to the Verbier cable car and offers ski-to-door access to Mont-Fort (3’330 MAMSL) from where you will enjoy an awe-inspiring view of the mountains around and the famous Matterhorn!

Right at the foot of the Verbier slopes you’ll find the W Off Piste bar where you can get together for a glass of bubbly, an ice-cold beer and signature cocktails with a sizzling DJ on the decks.

“Spectacular” rooms at W Verbier

Bedside table lamps & decoration

Bedside table lamps & decoration

W Hotels uses to give their hotel rooms special names. The lowest category starts at “Spectacular“, followed by other categories as promising as “Wonderful” or “Fabulous“. However, the WOW-effect comes with their “WOW suites” or, mind you, the “Extreme WOW suite” (the presidential suite interpretation according to W)…

All 123 stylish and spacious guest rooms have a distinct chalet feel to it, with huge outdoor balconies boasting panoramic views of the Swiss mountains. The rooms feature a cosy fireplace and state-of-the-art amenities.

Hotel room balcony, view of Verbier

Hotel room balcony, view of Verbier

The rustic wooden chalet-style interior provides a warm contrast to the sleek and cool furnishings.

Watch out for the toilet… it’s hidden away behind a wooden wall. And we also liked the walk-in closet and its Swiss styled hotel safe.

Bathroom and shower

Bathroom and shower

“Wow Suites” for those who can afford

Those among us who can afford the small change should definitely check out the Wow Suites. We heard that those guests typically book the whole floor. Well, they are sure to whisper a “wow” in awe in front of such splendor.

Wow Suites are not only huge, they also feature all the bells and whistles you can imagine, e.g. a king sized bed on a turntable. Just in case you preferred to watch the mountain scenery instead of the TV…

Bedroom Extreme WOW Suite W Verbier

Extreme WOW Suite bedroom with bed on turntable


Needless to say that the renowned Simmons mattress will support your heavenly sleep. (Don’t worry, all rooms feature Simmons mattresses, we double checked ;-)
After you slept here you will want to buy one of those mattresses and guess what, W has an online shop for exactly that!

The Wow Suites’ two-level 150 sq. m. or 185 sq. m. in the case of the Extreme Wow Suite boast a spacious living room, a bar, a free-standing bath tub and the likes. You get the picture…

To help your imagination, here’s an actual picture:

If this has you wondering, check out prices and availability here

Fine Dining at Arola restaurant

“Arola” restaurant is headed by two Michelin-starred Spanish chef Sergi Arola, who specializes in Spanish cuisine and tapas.

Sergi creates exciting menus inspired by the abundance of artisanal Swiss products and his Catalan roots. He closely follows the “pica pica” concept including creative interpretations of Swiss classics, served on a platter for all to share. Tapas style.

Eggplant with pine nuts and olives at Arola Restaurant

Eggplant with pine nuts and olives at Arola Restaurant

Upon recommendation of charming and very attentive waiter Fernando we opted for the “Chef’s choice menu” – a multi-course dinner with several entrances, main dishes and yummy desserts!

Mixed Fish and Shellfish at Arola Restaurant

Mixed Fish and Shellfish at Arola Restaurant

After dinner enjoy a night cap at the stylish W “Living Room” – or spend a hot night at the hotel’s own buzzing night club CARVE! While the barmen wait for their guests to finish their dinner they practice their artistic bottle juggling skills…

Carve night club at W Hotl Verbier

Carve night club at W Hotl Verbier

Hotel W Away Spa and Gym

The AWAY Spa (with its 800 sq. m.) features a sauna, hamam and both, outdoor and indoor heated pools as well as nine treatment rooms. The weather was just too nice to test the treatments since we stayed on the slopes all day long…

And then again the spa didn’t appeal to us all that much. It’s not up to par with all the other hotel amenities. Maybe it was due to the recent inauguration but several details were not working properly.

Ski area “Les 4 Vallées” and Mont Fort

Verbier is considered one of the best ski destinations in Europe. Within its renowned “Les 4 Vallées/Mt-Fort” ski area, you can enjoy up to 410 kilometers of ski runs! From December until the end of April you will find the perfect conditions to enjoy your winter ski holiday. By the way, the W Hotel is conveniently located next to the main cable car, with direct access to the marvelous ski area around Mont Fort.

Mont-Fort cable car

Mont-Fort cable car in the Swiss Alps

Find some more impressions of our visit here:

Check out prices and availability here

We say thank you to…

… Inge Herzer from Young & Rubicam Group Geneva who organized our visit.

“Muchas gracias” also to Spanish concierge Miguel and waiter Fernando for the friendly and attentive service!

We liked the alpine themed W Verbier and its innovative lifestyle experience a lot. Well done!

On this trip we teamed up with the travel bloggers Mamiko & Dimitri of Newly Swissed. Enjoy their own review!

More W hotels…

As mentioned before we have a weakness for W Hotels. So far we visited other W Hotels in Santiago de Chile, Barcelona, Istanbul and Singapore. All of them are worth a visit! Check out our according travelogues ;-)

Stellar design in alpine setting


Typical opulent yet stylish W Hotel design. Worth visiting!

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About Author

Walter Schaerer’s extensive background in the travel industry, passionate enthusiasm for photography and a firm belief that luxury destinations can also be affordable; were some of the main factors that motivated him to create the travel blog In his day job Walter is an online marketing manager based out of Zurich, Switzerland.

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