---
type: "Article"
title: "Carlo Rampazzi – Ticino’s “wild and crazy” star designer"
description: "After our recent stopover at the Hotel Eden Roc in Ascona, which bears Carlo Rampazzi's signature touch, we just had to get to know the Swiss interior designer in person."
resource: "https://travelmemo.com/switzerland/carlo-rampazzi-selvaggio-ascona"
author: "Katja Birrer"
publisher: "Travelmemo"
photo_count: 15
tags: ["Design", "Switzerland"]
entities:
  - "https://travelmemo.com/ontology/places/switzerland"
  - "https://travelmemo.com/ontology/places/italy"
  - "https://travelmemo.com/ontology/places/st-moritz"
  - "https://travelmemo.com/ontology/places/tessin"
  - "https://travelmemo.com/ontology/topics/design"
  - "https://travelmemo.com/ontology/topics/experience-travel"
  - "https://travelmemo.com/ontology/topics/lake"
  - "https://travelmemo.com/ontology/topics/luxury-travel"
  - "https://travelmemo.com/ontology/organizations/swiss-international-air-lines"
  - "https://travelmemo.com/author/katja-birrer"
timestamp: 2026-07-04T13:26:54+00:00
---

# Carlo Rampazzi – Ticino’s “wild and crazy” star designer

> Carlo Rampazzi is a flamboyant Swiss interior architect based in Ascona, Ticino, known for maximalist, color-saturated designs that have shaped luxury hotels across Switzerland. His studio, Selvaggio, is housed in a historic palazzo steps from Ascona's lake promenade.

## Destination
Ascona, Ticino, Switzerland — Selvaggio SA studio at Vicolo Ghiriglioni 3, a short walk from the lake promenade.

## What to see
- **Studio Selvaggio** — Rampazzi's design studio and showroom packed with colorful fabrics, audacious furniture, opulent lamps, and eccentric decorative objects.
- **Inner courtyard and garden** — A lush garden where Rampazzi meditates and draws inspiration; scattered with additional designer pieces.

## What to do
- **Visit the Selvaggio showroom** — Tour the studio to experience Rampazzi's maximalist aesthetic firsthand; the designer is known to personally welcome guests.

## Good to know
Rampazzi's long-term clients include the Tschuggen Hotel Group; his work can be seen at Hotel Eden Roc in Ascona, Carlton Hotel St. Moritz, and Hotel Valsana in Arosa. Contact: +41 91 785 19 10 or carlorampazzi.com.

## Photos

```yaml
photos:
  - url: "https://travelmemo.com/wp-content/uploads/2018/03/Ascona-Vicolo-Ghiriglioni-Switzerland-Katja-Birrer.jpg"
    caption: "Katja in Vicolo Ghiriglioni near the studio Selvaggio"
  - url: "https://travelmemo.com/wp-content/uploads/2018/03/Carlo-Rampazzi-Selvaggio.jpg"
    caption: "Le Roi c'est moi! Rampazzi vor seinem Selvaggio Studio"
    keywords: ["Ascona", "Carlo Rampazzi", "Selvaggio", "https://reisememo.ch/?p=18039", "reisememo.ch"]
    captured: 2018-02-24
    geo: {latitude: 46.1533, longitude: 8.7714}
    credit: "Walter Schärer"
  - url: "https://travelmemo.com/wp-content/uploads/2018/03/Tuerknauf-Carlo-Rampazzi-Selvaggio.jpg"
    caption: "Türknauf zu Rampazzis Reich"
    keywords: ["Ascona", "Carlo Rampazzi", "Selvaggio", "Türknauf", "reisememo.ch"]
    captured: 2018-02-24
    credit: "Walter Schärer"
  - url: "https://travelmemo.com/wp-content/uploads/2018/03/Selvaggio-Studio-Carlo-Rampazzi.jpg"
    caption: "Showroom mit Leopard-Bär"
    keywords: ["Ascona", "Carlo Rampazzi", "Selvaggio", "reisememo.ch"]
    captured: 2018-02-24
    geo: {latitude: 46.1533, longitude: 8.7714}
    credit: "Walter Schärer"
  - url: "https://travelmemo.com/wp-content/uploads/2018/03/Frauenschuh-Carlo-Rampazzi-Selvaggio.jpg"
    caption: "Hochhackiger Plateauschuh"
    keywords: ["Ascona", "Carlo Rampazzi", "Plateauschuh", "Selvaggio", "reisememo.ch"]
    captured: 2018-02-24
    geo: {latitude: 46.1533, longitude: 8.7714}
    credit: "Walter Schärer"
  - url: "https://travelmemo.com/wp-content/uploads/2018/03/Buero-Carlo-Rampazzi-Selvaggio.jpg"
    caption: "Bürotisch von Carlo Rampazzi. PCs stehen bei den Angestellten..."
    keywords: ["Ascona", "Büro", "Bürotisch", "Carlo Rampazzi", "Selvaggio", "Studio", "reisememo.ch"]
    captured: 2018-02-24
    geo: {latitude: 46.1533, longitude: 8.7714}
    credit: "Walter Schärer"
  - url: "https://travelmemo.com/wp-content/uploads/2018/03/Architekturzeichnung-Carlo-Rampazzi-Selvaggio.jpg"
    caption: "Architekturzeichnung"
    keywords: ["Architekturplan", "Architekturzeichnung", "Ascona", "Carlo Rampazzi", "Selvaggio", "Studio", "reisememo.ch"]
    captured: 2018-02-24
    geo: {latitude: 46.1533, longitude: 8.7714}
    credit: "Walter Schärer"
  - url: "https://travelmemo.com/wp-content/uploads/2018/03/Carlo-Rampazzi-Selvaggio-Showroom.jpg"
    caption: "Vollgestellter Showroom"
    keywords: ["Ascona", "Carlo Rampazzi", "Selvaggio", "reisememo.ch"]
    captured: 2018-02-24
    geo: {latitude: 46.1533, longitude: 8.7714}
    credit: "Walter Schärer"
  - url: "https://travelmemo.com/wp-content/uploads/2018/03/Carlo-Rampazzi-Selvaggio-Innenhof.jpg"
    caption: "Rampazzi im Innenhof seines Studios"
    keywords: ["Ascona", "Carlo Rampazzi", "Selvaggio", "reisememo.ch"]
    captured: 2018-02-24
    geo: {latitude: 46.1533, longitude: 8.7714}
    credit: "Walter Schärer"
  - url: "https://travelmemo.com/wp-content/uploads/2018/03/Farbmuster-Carlo-Rampazzi-Selvaggio.jpg"
    caption: "Stehleuchte und Farbmuster"
    keywords: ["Ascona", "Carlo Rampazzi", "Selvaggio", "reisememo.ch"]
    captured: 2018-02-24
    credit: "Walter Schärer"
  - url: "https://travelmemo.com/wp-content/uploads/2018/03/Studio-Carlo-Rampazzi-Selvaggio.jpg"
    caption: "Farbiger Showroom"
    keywords: ["Ascona", "Carlo Rampazzi", "Selvaggio", "reisememo.ch"]
    captured: 2018-02-24
    geo: {latitude: 46.1533, longitude: 8.7714}
    credit: "Walter Schärer"
  - url: "https://travelmemo.com/wp-content/uploads/2018/03/gruener-Stuhl-Carlo-Rampazzi.jpg"
    caption: "And lots more green..."
  - url: "https://travelmemo.com/wp-content/uploads/2018/03/Krebs-Bueste-Carlo-Rampazzi-Selvaggio.jpg"
    caption: "Büste im Kleid aus Krebsen"
    keywords: ["Ascona", "Carlo Rampazzi", "Selvaggio", "reisememo.ch"]
    captured: 2018-02-24
    credit: "Walter Schärer"
  - url: "https://travelmemo.com/wp-content/uploads/2018/03/Krone-Carlo-Rampazzi-Selvaggio.jpg"
    caption: "Krone für den König von Ascona?"
    keywords: ["Ascona", "Carlo Rampazzi", "Krone", "Selvaggio", "reisememo.ch"]
    captured: 2018-02-24
    credit: "Walter Schärer"
  - url: "https://travelmemo.com/wp-content/uploads/2018/03/Katja-Birrer-Rampazzi-Bear.jpg"
    caption: "The tigard bear is going home with us for sure."
```