travelmemo.com is Katja Birrer und Walter Schaerer’s travel blog on luxury destinations worldwide. It’s about luxurious places for discerning couples.
Preferably we publish about city trips, tours, romantic and stylish hotels, lodges, art, golf, wellness, spa and excursions.
We look for attractive photo stops and always try to find special angles in our photography. Our interior hotel photography seeks authenticity as opposed to a hotel’s own sleek professional takes under full lighting. Usually you will never experience the location that way…
travelmemo.com was launched in November 2010 and now enjoys an audience of 3’000+ monthly visitors (unique visitors), predominantly from the US, UK, Australia, India, Italy, Germany, Switzerland, Canada, Singapore and France. That’s the top ten. So far we had visitors from 177 countries with Timor-Leste at the end of the list. We’re actually only missing visitors from Greenland and some central African countries.
Thanks for your interest in our blog posts!
Promotional Use of Social Networks
And we always look out for new players like RebelMouse and check what they might add to our service.
There’s also an RSS feed available via Google’s FeedBurner.
For now Facebook seems to be the most important social network. As is usual for travel sites we reach a predominantly female readership.
Twitter has been an important promotional help, too, it keeps being the primary one-to-many push channel:
400 followers and counting, thanks a lot! Looking forward to meeting you IRL at #TBEX
— Katja & Walter (@travel_memo) April 13, 2013
Often times hotels we write about will pick up our tweets or create their own:
— The House Hotel (@thehousehotel) April 11, 2013
— Awasi (@awasiexperience) March 25, 2013
The latest is the blog post promotion via triptease.com
Search-Engine-Optimization (SEO) and Mobile
We tweak all our titles, URLs, copy, links and photographs to perform well in search engine results. Accordingly non-branded search traffic is by far the largest source for new visitors to find us.
We are also very active on Google+. We expect this to be of growing importance for search engine rankings.
We just recently redesigned our blog to reflect the growing access via mobile devices. While in 2011 just 3% accessed our site via mobile they now account for 17%. By the way, on our German travel blog reisememo.ch that number stands at a whopping 28% given the fact that most visitors come from tech advanced Zurich with the World’s densest iPhone and iPad population.
Swiss Travel Writer Club and Guest Blogger
Walter joined the Swiss Travelwriters Club in August 2012.
We promote our photographs via Flickr, Google+, Facebook, 500px.com and SmugMug.com
We also publish selected content as guest bloggers via TouristEye.com.
Recent hotel reviews include the following hotels and their involved PR agencies:
- The Alpina Gstaad / Esther Beck PR
- The In Lain Hotel Cadonau / PrimCom PR
- Park Hotel Weggis / Relais & Châteaux
- The House Hotel Bosphorus, Istanbul / Cinnamon Circle
- Algodon Mansion, Buenos Aires / Relais & Châteaux
- Cavas Wine Lodge, Mendoza / Primus Communications
- Entre Cielos, Mendoza / SWISS Airlines Board Magazine
- El Casco Art Hotel, San Carlos de Bariloche / Preferred Hotel Group
- Refugia, Chiloé / Azure PR
Please Ask Us!
Please let us know if you have a new opening, special event, etc. We might be able to combine it with our travel plans!
We are based out of Zurich, Switzerland.