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You are at:Home»Press and Media Kit

Press and Media Kit

travelmemo.com is Katja Birrer und Walter Schaerer’s travel blog on luxury destinations worldwide. It’s about luxurious places for discerning couples.

Preferably we publish about city trips, tours, romantic and stylish hotels, lodges, art, golf, wellness, spa and excursions.

We look for attractive photo stops and always try to find special angles in our photography. Our interior hotel photography seeks authenticity as opposed to a hotel’s own sleek professional takes under full lighting. Usually you will never experience the location that way…

travelmemo.com was launched in November 2010 and now enjoys an audience of 3’200+ monthly visitors (unique visitors), predominantly from the US, UK, Australia, India, Italy, Germany, Switzerland, Canada, Singapore and France. That’s the top ten. So far we had visitors from 177 countries with Timor-Leste at the end of the list. We’re actually only missing visitors from Greenland and some central African countries.

Thanks for your interest in our blog posts!

Promotional Use of Social Networks

We always promote our blog posts via several social networks such as Google+, Facebook, Twitter, Instagram, Flickr, Pinterest or StumbleUpon.

There’s also an RSS feed available via Google’s FeedBurner.

For now Facebook seems to be the most important social network. As is usual for travel sites we reach a predominantly female readership.

travelmemo visitor demographics
Our readers are mostly female in their 35 – 44 years

We are seeing a continuous increase in the number of visitors coming from Pinterest, though.

And Twitter has been an important promotional help, too, it keeps being the primary one-to-many push channel. Often times hotels we write about will pick up our tweets to retweet or create their own.

Search-Engine-Optimization (SEO) and Mobile

We tweak all our titles, URLs, copy, links and photographs to perform well in search engine results. Accordingly non-branded search traffic is by far the largest source for new visitors to find us.

We are also very active on Google+. We expect this to be of growing importance for search engine rankings.

Our blog has been redesigned to reflect the growing access via mobile devices. For an optimal responsive experience, we use a responsive web design for different mobile devices. While in 2011 just 3% accessed our site via mobile they now account for 35%. By the way, on our German travel blog reisememo.ch that number stands at a whopping 48% given the fact that most visitors come from tech advanced Zurich with the World’s densest iPhone and iPad population.

Swiss Travel Writer Club

Walter and Katja are both members of the Swiss Travelwriters Club.

Promotion of our photographs

We promote our photographs via Flickr, Google Maps (Level 8 status), Facebook and SmugMug.com

Flickr-Badge-Walter-Schaerer
Walter’s flickr.com badge

References / Cooperations

Recent hotel reviews include the following hotels and their involved PR agencies:

  • Six Senses Douro Valley / Lueers/Faust Partner PR GmbH
  • Dinarobin Beachcomber Golf & Spa Resort / Manta Travel
  • My Arbor Hotel / Starling PR
  • The Alpina Gstaad / Esther Beck PR
  • Hotel Eden Roc Ascona / Tschuggen Hotel Group
  • The In Lain Hotel Cadonau / PrimCom PR
  • Mammertsberg by Relais & Châteaux / Relais & Châteaux
  • The House Hotel Bosphorus, Istanbul / Cinnamon Circle
  • Entre Cielos, Mendoza / SWISS Airlines Board Magazine

 

Please Ask Us!

Please let us know if you have a new opening, special event, etc. We might be able to combine it with our travel plans!

[email protected] or
[email protected]

We are based out of Zurich, Switzerland.

Travel along to inspiring destinations
Welcome to our travel blog! Katja & Walter are passionate about one-of-a-kind travel experiences.



We aim at inspiring you to travel, too, and see your own world with new eyes. Check out more about us here!

Travel blog on one-of-a-kind travel experiences.

About us
About us

Katja and Walter are passionate travel bloggers that care about design and boutique hotels and the personalised experience they offer. Their travelogues cater to discerning couples interested in a stylish atmosphere and romantic hideaways.

Walter & Katja founded the travel blog back in 2010.

Read more about us here!

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Our latest travelogues

Istrian Gourmet Experiences: 3 Stellar Restaurants + Our Wishlist for Next Time

What to Do Around Trieste: From Fairy-Tale Castles to Spectacular Caves, and Slovenia’s Capital

What to Do in Trieste: Explore Italy’s Coffee Capital One Cup at a Time

Madeira, the Island of Flowers: 19 Tips for Activities and Attractions.

Hiking in Madeira: discover the breathtaking beauty of the Island of Flowers

Sardinian Shores Unveiled: An Unforgettable Self-Guided Boat Journey Along the Rugged East Coast

Southern Sardinia Uncovered: From Cagliari’s Charms and Chia’s Flamingos to the Beaches of Costa Rei

Sardinia’s Eastern Shores: Discovering Orosei and the Hidden Beaches from Cala Liberotto to Cala Goloritzé

Our travel topics
Alps (54) Animals (15) Architecture (38) Beach (33) Boutique Hotel (73) City Trip (39) Contributions (30) Country House (17) Culture (26) Design (69) Dinner (23) Experience (38) Flight (9) Golf (18) Gourmet (35) Hiking (21) Itinerary (9) Lake (16) Landscape (74) Lodge (24) Luxury (63) Masseria (9) Mr and Mrs Smith (15) Museum (9) Nature (102) Puglia (13) Relais & Châteaux (16) Relax (13) Rental Car (26) Resort (31) Restaurant (42) Road Trip (9) Rural (23) Safari (21) Shopping (9) Singapore (9) Spa-Wellness (47) Summer (8) Swiss Deluxe Hotels (16) Sydney (11) Tour (28) Wilderness Safaris (8) Winter (22) Zermatt (12) Zurich (13)
Join us in inspiring destinations!

Welcome to our travel blog!

Katja & Walter are passionate about one-of-a-kind travel experiences.

We aim at inspiring you to travel, too, and see your own world with new eyes. Check out more about us here!

© travelmemo.com by Walter Schaerer & Katja Birrer
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