Travel blog on one-of-a-kind travel experiences

Press and Media Kit is Katja Birrer und Walter Schaerer’s travel blog on luxury destinations worldwide. It’s about luxurious places for discerning couples.

Preferably we publish about city trips, tours, romantic and stylish hotels, lodges, art, golf, wellness, spa and excursions.

We look for attractive photo stops and always try to find special angles in our photography. Our interior hotel photography seeks authenticity as opposed to a hotel’s own sleek professional takes under full lighting. Usually you will never experience the location that way… was launched in November 2010 and now enjoys an audience of 3’200+ monthly visitors (unique visitors), predominantly from the US, UK, Australia, India, Italy, Germany, Switzerland, Canada, Singapore and France. That’s the top ten. So far we had visitors from 177 countries with Timor-Leste at the end of the list. We’re actually only missing visitors from Greenland and some central African countries.

Thanks for your interest in our blog posts!

Promotional Use of Social Networks

We always promote our blog posts via several social networks such as Google+, Facebook, Twitter, Instagram, Flickr, Pinterest or StumbleUpon.

There’s also an RSS feed available via Google’s FeedBurner.

For now Facebook seems to be the most important social network. As is usual for travel sites we reach a predominantly female readership.

travelmemo visitor demographics

Our readers are mostly female in their 35 – 44 years

We are seeing a continuous increase in the number of visitors coming from Pinterest, though.

And Twitter has been an important promotional help, too, it keeps being the primary one-to-many push channel. Often times hotels we write about will pick up our tweets to retweet or create their own.

Search-Engine-Optimization (SEO) and Mobile

We tweak all our titles, URLs, copy, links and photographs to perform well in search engine results. Accordingly non-branded search traffic is by far the largest source for new visitors to find us.

We are also very active on Google+. We expect this to be of growing importance for search engine rankings.

Our blog has been redesigned to reflect the growing access via mobile devices. For an optimal responsive experience, we use a responsive web design for different mobile devices. While in 2011 just 3% accessed our site via mobile they now account for 35%. By the way, on our German travel blog that number stands at a whopping 48% given the fact that most visitors come from tech advanced Zurich with the World’s densest iPhone and iPad population.

Swiss Travel Writer Club

Walter and Katja are both members of the Swiss Travelwriters Club.

Promotion of our photographs

We promote our photographs via Flickr, Google Maps (Level 8 status), Facebook and


Walter’s badge

References / Cooperations

Recent hotel reviews include the following hotels and their involved PR agencies:


Please Ask Us!

Please let us know if you have a new opening, special event, etc. We might be able to combine it with our travel plans!

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We are based out of Zurich, Switzerland.

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